History of Puma vs Adidas: How it all started

History of Puma vs Adidas: How it all started

History of Puma vs Adidas: Legend has it that at times the rivalry between the two companies was so great that Puma and Adidas were reminiscent of rival gangs, the two companies had their production. If you worked for one company, you would not dare to go to the other side of the river. Each side had its own bakery its own bars its own sports clubs. The family argument divided an entire town. From making shoes in the laundry room to global power in sports.

How it all Started

The history of Puma vs Adidas is the story of a rivalry between two brothers who pioneered sports marketing with their relentless drive to be the best. The turbulent story of the family of entrepreneurs Stats in the small German town of Hetsig and Olga with just above 20,000 inhabitants Which is nevertheless a legendary place in the world of sports. it was here that the Destler brothers a dwarf and Rudolph founded and successfully ran a shoe shop together in the early 1920s. Until they fell out and split their company into two separate enterprises.

They moved to different banks of the river alpha From then on the family feud was played out on the cobblestones of the small town near Nuremberg on Basketball and football pitches. At the Olympics before the family feud really began Adi and Rudolph worked side by side, Which went quite smoothly? The beginnings of Adidas and Puma happens in the aftermath of World War I. When the Allies imposed harsh economic sanctions on the war loser Germany.

History of Puma vs Adidas: Success Story

The country slid into an economic crisis. High unemployment and massive inflation were the consequences. When the Tesla brothers returned from the war their mother’s laundry. Stood Still The trained baker Adi Dassler then began making shoes in the laundry rooms out of pure necessity. Times were hot and Adi had to be inventive when choosing materials. But even if people have no money and were not prepared to pay for clean clothes, they still needed health issues. And so it happened that after only three years at. His company had grown so much that he brought his brother Rudolf on board. He was to take care of the business while Adi continued with the production of a Company. The name was also quickly found in the blue. Dad that shoe fabric Asla brothers shoe factory their patented runs. Football shoes were soon very popular among athletes in 1932.


Adi falls in love with Katy the 16-year-old daughter of an entrepreneur. They married and soon Adi and Rudolph’s brother. Laugh is starting to crack Rudolph wasn’t happy with her. As so the woman by his brother’s side. The relationship between brothers was flawless between 1924 and 1933. Rudolf Dassler recalls as an older man than his young wife wanted to get involved in business matters. Although at 16 years old, She had no experience at all. You can read about it in Barbara Smith’s excellent book sneaker Wars and So the war began said, Rudolf Dassler.

So, the War begins

History of Puma vs Adidas: Today, we know that Cata would later become the CEO of the world’s biggest sports goods manufacturer. At the time of The Olympics in Berlin 1936, the Nazi Games Under the rule of Hitler the Dazzla brothers business is going smoothly. Hitler promotes athleticism and physical exercise which served the company’s goal. The brothers arranged themselves with the regime and become members of the Nazi Party, like many Germans to be able to continue their business endeavors. An American sprinter Jesse Owens is said to be the runaway favorite for several events, Adi Dassler and his friend Joe Weiser, The coach of the German team, decided that they would offer their specially designed running Footwear to as many contestants as possible including Jesse Owens.

They were aware of the danger of an African-American contestant wearing German shoes. African Americans were targets of Hitler’s vile ideology. Adidas would easily become a target of severe repercussions from the Nazi government. Still, Adi and the fights have disregarded the risk and approached Owens at the Olympic Village to offer him the special shoes that were designed And crafted by Adi himself. Owens was amazed by the shoes, which had long hand-forged spikes, and were made of resilient leather.

He said that he would either wear these shoes or no shoes while competing with The fastest man in the world. Ran in Adidas shoes, a real coup by the brothers. The marketing strategy was unheard of before Owens wins gold in the prestigious 100 meters and three other disciplines. He becomes an Olympic stuff an ideal advertising character. After the Second World War, the message of the fastest man Alive wearing Adidas shoes took full effect and gave the company an immense boost.

History of Puma vs Adidas: Partition

History of Puma vs Adidas defines, During the war, Rudi gets drafted into the Valmet at the time. The company was forced by law to make products essential to the war and no longer sports shoes. After Rudy’s returned from the war to their destroyed hometown. The fight between the brothers escalates. Rudi was convinced that his brother had denounced him as a Nazi to the Americans.

In order to have him arrested to Effectively kicking him out of the company. if he had that Ari and his wife had conspired Against him to take ownership of the company, which they had steered through wartime. Not only antipathy even hatred defined the relationship from then on as a result in 1948 the family internal fights cost the brothers to part ways and split the entire family. Out of the Buddha, dust eschews fabric. Adi with their wife cantor founds Adidas his brother Rudy Puma.

World rule

They Moved to different sides of the river banks and gave employees the choice of whom they want to work for. This marks the birth of two global brands. The start of a bitter fight for the dominance of the global sports market soon after Adi Dassler lands a big deal giving him the nickname the shoemaker of the nation. An inferior German football team surprisingly wins the first World Cup in Bern, Switzerland all dressed in Adidas shoes. The three stripes became a worldwide phenomenon ever since Adidas maintains a close relationship, especially with Germany’s national football team. Uwe Seeler, a German football legend recalls “when you visited Adidas you were at home in Many cases there were business relations with Adidas because it felt informal, not exaggerated but Pleasant and kind.

History of Puma vs Adidas: Everyone likes that the close customer relationships pay off Adidas has seen swindling growth in the two decades. Since their founding with 800 employees, more than 1 million pairs of sold shoes made added as more than 10 million euros. In today’s currency Until the end of the 60s Adidas was the leading sports goods manufacturer not only in Germany but worldwide. The competition wasn’t anywhere in sight except on the other side of the river Puma was now the only serious competitor on the world market. The two companies continued to monitor each other closely. Both worried about corporate espionage with unsolved cases of bucked telephones which fired up the atmosphere of mutual distrust and suspicion.

History of Puma vs Adidas: New Era

History of Puma vs Adidas: The Olympic Games in Mexico City marked the end of an event. A new era in the sports world begins which completely unhinged the basic business principles Of the sports industry. At the time athletes were amateurs with no professional management and no sponsoring contracts, Puma and Adidas Representatives showed up. Armed to the teeth with suitcases full of cash. They didn’t only give away shoes for free anymore. But illegally convinced athletes with cash of more than $10,000. This became the new norm and marked the beginning of a new chapter in sports marketing. A Chapter of steep financial growth of sports goods manufacturers and innovative products.

Today, had Sobinova is still home to Adidas and Puma. Even though Adidas only generates about 5% of its turnover in Germany. The global company has stayed true to its roots and build its headquarters in the world of sports. They’re attracting talent from all over the world but the two brothers haven’t managed to live in harmony. When Puma founder Rudi – LA died In 1974, Adi didn’t attend his brother’s funeral. Now that you know how everything started what do you think distinguishes the two brands today? Would you sell your brother for a shoe company and most importantly which name is worse? Adolf or Rudolf?

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